More and more patients are seeking guidance online before stepping into a clinic. Tapping into these conversations can be a game-changer for both preventive care and brand reputation.

By listening to what patients and professionals are saying about clinical trials on social media, we can identify recruitment barriers, improve communication strategies, and boost participation.

Social media analysis uncovers patients’ perceptions, fears, and expectations about clinical trials—essential insights for designing participant-centered strategies.

Tracking conversations in real time helps detect adverse reactions, patient sentiment, and public perception of treatments—strengthening both pharmacovigilance and patient engagement.

Social media monitoring reveals key trends in supplementation, performance, and sports health—delivering valuable insights for brands, coaches, and sports medicine professionals.

The real power lies in filtering millions of conversations in real time to uncover spontaneous, survey-free insights—sorted by emotion, context, and digital behavior.

With predictive analytics, social listening doesn’t just describe what’s happening—it anticipates behaviors, crisis alerts, and trends before they show up in traditional data.

Beyond raw data, social listening transforms real conversations into actionable insights that guide decisions in communication, product development, and strategy.

Dynamic dashboards show the pulse of social conversation minute by minute, enabling fast responses and truly data-driven decisions.

 

How we analyze and contextualize market trends

  • Advanced filtering to eliminate noise and capture only relevant data
  • Predictive analytics to identify trends ahead of competitors
  • Reputation analysis, buyer person insights, and consumer perception studies
  • Real-time dashboard with presentation-ready metrics

 

What Kind of Data Can I Analyze?

We analyze thousands of conversations across social media, blogs, forums, news outlets, and other digital sources.

You can uncover insights about:

  • Online reputation of your brand, destination, or event
  • Consumer perception of products, campaigns, or services
  • Emerging trends and shifts in public opinion
  • Audience identification and buyer persona profiling
  • Competitor analysis and benchmarking

 

In Short: While other tools overwhelm you with raw data, we deliver insights that are ready to drive action.

 

Do I Need Data Analysis Skills to Use the Platform?
No. iU is designed so that any marketing, communication, or innovation team can easily interpret the insights —no technical expertise required.
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